Introduction
Google has been actively combating the issue of fake reviews and spam on its platform. With the implementation of a new review algorithm in 2023, Google saw a significant 45% increase in the removal of fake reviews compared to the previous year. This underscores Google’s commitment to maintaining the integrity of its local listings and review systems.
New Review Algorithm
In 2023, Google introduced a new algorithm designed to enhance the detection and elimination of fake reviews. This machine learning algorithm analyzes daily long-term signals, such as repetitive reviews across multiple businesses or sudden increases in 1 or 5-star ratings, to target both individual cases and broader spam patterns.
Scam Detection
Google introduced a new algorithm in 2023 to better detect and remove fake reviews. This machine learning algorithm analyzes long-term signals on a daily basis, such as if a reviewer leaves the same review on multiple businesses or if a business receives a sudden spike in 1 or 5-star reviews. The algorithm is designed to identify both individual cases and broader patterns of spam.
Review Spam Fighting Metrics
In 2023, Google removed or blocked over 170 million reviews that violated its policies, representing a significant increase from the previous year. Additionally, Google took action against more than 12 million fake business profiles and 14 million policy-violating videos. The company also prevented over 2 million attempts to claim business profiles that were not legitimately owned by the claimants.
Ongoing Challenges
In 2023, Google took action against more than 170 million reviews that violated its policies, marking a significant increase from the previous year. Additionally, Google addressed over 12 million fake business profiles and 14 million videos that violated its policies. The company also prevented over 2 million attempts to claim business profiles that were not legitimately owned by the claimants.
Conclusion
Google’s battle against fake reviews and spam is an ongoing and evolving process. The implementation of new algorithms and the continuous monitoring of user contributions are essential steps in safeguarding the integrity of Google’s local listings and review systems. As marketers, it’s crucial to remain vigilant, adapt to Google’s policy changes, and ensure compliance to maintain credibility in the digital realm.
